A recent study of Voycer AG has determined the relevance of social media in e-commerce. In an investigation online shops were surveyed in Germany, Austria and Switzerland on the use of social media. The surprising result: One third of these stores already draw a tangible business value from their activities in the social web.
The promotional aspect of social media activities is questioned ever since. The debate about the return on investment (ROI) is repeatedly inflamed. About a third of the surveyed online stores, however, can already find an economic benefit. ”This proportion will increase another 30 percent in 2013,” the e-commerce blog writes in his summary.
Social Media for E-Commerce: Focus is on Facebook
As expected, Facebook is mainly used. The social network is among the study participants to a spread of 90 percent. YouTube and Twitter are used by just under 70 percent of the operators. The integration into the online stores leads to Facebook: The Like button is in this study at a spread of 56 percent, the share button at 48 percent. The following are recommendations to buy and product reviews, which are used by 48 per cent, respectively, 45 percent of all shops. There are some casino slot machine related websites which use social media for E-Commerce very effectively.
Identified problems concern mainly the poor detect-ability of the economy, the lack of priority in the management and limited resources. To counter this, you should: Before practical use should be concrete and measurable targets are set to be implemented in an appropriate strategy and then checked for results.