Many people use social media to build up their connections on the Web. They create profile pages in various networking websites. Furthermore, they spend several hours enhancing it and a few more hours looking for other members they can include in their list.
Such is the hype of social networking that many businesses and non-profitable organisations are creating their own social media profiles apart from the millions of individuals signing up for membership.
The main reason these people are turning to social networking is to extend their connection globally, which is a great means for you too, especially if you plan to recruit new candidates for specific jobs in your company.
Now, assuming that you have little idea about social media, you may wonder which networking site can provide you with a good start in finding skilled applicants.
The answer is Twitter, which ranks third among the biggest social networks in the world with 200 million users, according to an article from The Telegraph. Through it, you can post 140-character Tweets, which you can include with links to your firm’s official website and recruitment adverts.
Other than that, here are more ways that you can use Twitter to help you find knowledgeable employees.
1. Send messages to other members who have the same interests as you. Once you have established rapport with some of these people, there is a big chance they will link to your site and recommend you to their contacts or to interested job applicants.
2. Create a list of the top members from your niche. Then, write tweets or articles and mention their Twitter profile URL in the content. By doing this, you can build powerful links and posts. What is more, you can prove your company’s credibility to the candidates who are willing to work for you.
3. Know the needs of your followers. When you help by responding to their enquiries or suggesting solutions to their problems, there is a likely that they will lend a hand in return. In your case, it may be a post linking to your employment adverts.
4. Suggest your links. Now, this can be both an indirect and direct way of optimising your Web content or job ads – you can provide your followers with valuable insights such as answers to their questions (in the case of tip #3) or you can let them know about work openings in your company. Ideally, it is applicable once you have established a good relationship with them.
5. Place your Tweets with keywords. Yes, take advantage of your 140 characters but do not forget to balance relevant terms with great content. This way, it will serve as effective Meta descriptions for your recruitment ads, making them rank well in Google search results.
Well, these are not the only ways you can use Twitter for finding new employees. You can learn more techniques once you start using these suggestions. So, create your own profile page and start applying these tips today!
About the Author:
Emma Tomlinson, Head of Retail at Smart Traffic, a professional SEO company based in Bristol delivering successful campaigns to both SMEs and major brands.