Each day, more and more website owners are choosing to mobilize their website or blog, and for good reason. In the USA, just about everyone, especially those among the younger crowd, owns a smartphone or some other mobile device, such as a tablet. Here are five reasons why you should put in the effort to mobilize your website.
Increasing Mobile Web Traffic
Since the amount of people who have mobile devices is increasing, the amount of mobile web traffic is also going to be increasing drastically. Currently, about five to 10 percent of web traffic is from a mobile device.
Therefore, in order to maximize your website’s efficiency in attracting sales, you should make your website as easy to use as possible. You definitely wouldn’t want to lose out on 10 percent of sales simply because some users could not access your website.
Just about every big brand out there has already made the move to make a version of their website that is mobile-friendly. In fact, some of these big brands have invested thousands of dollars into ensuring that the mobile version of the website runs fluidly and quickly.
As a business owner, you obviously don’t want to increase the gap between your brand and the big brands, so you should also mobilize your website to stay competitive.
Keep Users on Website Longer
If a user really wants to visit your website, they will with their mobile device even if you don’t have a mobile version of your website. However, there is no guarantee that they will stay for long.
Mobile versions of websites are designed to run faster than the desktop versions on mobile devices. When a user has an easier time accessing and navigating your website, it is almost a given that they will stay on your website longer since it won’t be an inconvenience to them. The more time your visitors stay on your website, the more likely you’ll get some sales.
Get Started Early
Many people predict that mobile web will eventually stomp out desktop and laptop traffic in the future. With how fast the percentage of mobile traffic is increasing, this prediction isn’t a baseless one at all.
Even if mobile traffic doesn’t eventually overcome desktop and laptop traffic in the traffic, it will still have greater significance then it does today. Since you’ll have to create a mobile version of your website eventually, you might as well do it now to get it over with and take advantage of the 10 percent web traffic.
Doesn’t Have to Be Expensive
The companies of most big names spend thousands of dollars to mobilize their websites, but that doesn’t mean you have to. If you’re willing to invest some money into your mobile website, you can get a nice one up and running for a few hundred dollars.
On the other hand, if you don’t have money to spend on creating a mobile website, you can use services where you can mobilize your website for free, nor do you have to code anything.
About 50 percent of small business owners don’t even know what their website looks like on a mobile device. With mobile devices playing an increasingly bigger role in our lives every day, you should create a mobile version of your website. As you can see, there are plenty of reasons why you should get with the times and mobilize your website.